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The Richardson Company Partners With Docent, Inc., and EDT Learning to Create a Web-Sales Performance Solution
- Three-Way Partnership Unites Expertise in Complementary Areas -
PHILADELPHIA, January 31, 2001 - The Richardson Company, a leading provider of sales training and management solutions for major corporations worldwide, has formed a partnership with Docent, Inc. (NASDAQ: DCNT), a provider of e-learning and knowledge exchange technology, and with EDT Learning, an award-winning designer and developer of online solutions that help individuals and employees excel, to develop a series of e-learning products called Richardson QuickSkills. Richardson will leverage its proven classroom learning process and content with Docent Enterprise™, an award-winning learning management system, and EDT Learning's high-quality, online learning development capabilities to accelerate sales success through a cohesive sales training strategy.
Richardson QuickSkills are designed to offer clients the opportunity to implement blended learning and stand-alone e-learning solutions. Richardson QuickSkills are 15- to 45-minute quick-hitting Web-based modules drawn from Richardson's extensive library of proven world-class sales and sales strategy curriculum. Participants accessing Richardson QuickSkills experience highly interactive training modules with role plays, e-trainer coaching, and performance support tools. Future enhancements include a link to the Richardson Sales Community where peer counseling and live coaching will be available.
"With today's technology, we can bring 20-plus years of sales expertise, strategy, content and individual coaching to our clients' desktops, homes or portable devices, on demand," said Linda Richardson, president and co-CEO of The Richardson Company. "When blended with our instructor-led training we will be able to show a measurable impact on sales performance."
"Sales organizations need a blend of learning vehicles to help drive sales performance," said Dave Ellett, chairman, president and CEO of Docent, Inc. "We are pleased to partner with The Richardson Company to provide organizations with a comprehensive sales performance solution. The combination of our e-learning technology and Richardson's soft skills courses will allow customers to use the Internet to increase sales productivity by getting sales teams up to speed faster."
EDT Learning provides the technical expertise and experience to develop and design a premier e-learning product. Their proven history of developing and delivering superior-quality content and complete e-learning solutions will ensure a quality product that will complement Richardson's "learning-by-doing" approach and help drive sales performance.
"Richardson is a leader in sales training, and we are excited to work with them to develop online components and an interactive Web-based curriculum that will help drive sales performance to a new level," said Suzanne Biegel, chief learning officer of EDT Learning.
"Our relationship with Docent and EDT Learning supports our strategy of creating innovative client-focused sales solutions that transform knowledge into action rapidly. I'm excited to have Docent and EDT Learning, two leaders in the corporate e-learning market, involved in building our Web-based sales performance solution," said Matt McGovern, co-CEO and COO of The Richardson Company.
About The Richardson Company
The Richardson Company is a leading global provider of sales, sales management and customized sales training solutions. Founded by Linda Richardson and headquartered in Philadelphia, Richardson is credited with the movement to consultative sales training, and has authored books, such as Stop Telling, Start Selling, Selling by Phone, and Sales Coaching: Making the Great Leap From Sales Manager to Sales Coach, published by McGraw-Hill. With more than 21 years of experience, The Richardson Company offers a fully integrated curriculum, seminars, e-learning, customized training and consulting services to Fortune 1000 corporations worldwide. The Richardson approach is to partner with clients globally to create training that supports the client's business strategies and objectives and results in accelerated development and increased performance. Richardson's clients include Dell, JP Morgan Chase & Co., Fidelity Investments, GlaxoSmithKline, US Airways, Deloitte & Touche, KPMG, FedEx, Tiffany & Co., Sony, Eastman Kodak, VerticalNet, Time Inc., Gateway and other industry leaders. The Richardson Company has trained approximately 200,000 professionals in more than 25 countries and supports its clients with offices throughout the U.S., with European headquarters in London and additional international offices in Singapore, Brazil and Sydney. For more information visit www.richardson.com.
About Docent, Inc.
Docent, Inc. (NASDAQ:DCNT) is a premier provider of e-learning infrastructure and services for the enterprise and beyond. Our complete, integrated solutions increase revenue, cut costs and build competitive advantage. Docent Enterprise, our award-winning Internet-based software platform for knowledge exchange, provides a complete infrastructure for developing, delivering, managing and measuring e-learning for employees, customers, partners and professional communities. Docent is headquartered in Mountain View, California, with other offices throughout the U.S., Europe and Asia-Pacific. For more information, visit us at www.docent.com, or call (650) 934-9500.
About EDT Learning
EDT Learning designs and develops online solution sets that help individuals perform and organizations excel. For companies looking to boost employees' productivity and efficiency, EDT Learning provides easy-to-implement, cost-effective solutions targeted at specific business needs. For companies looking to drive change deep within their organizations, EDT Learning provides implementation components that complement the strategic planning expertise of EDT Learning's top-tier consultancy partners, which include Andersen and the Strategos Institute.
More than 800,000 employees in leading organizations worldwide have benefited from EDT Learning solutions, and the company has earned more than 50 industry awards. Key corporate clients include Toyota, Lexus, United Airlines, and Cisco. The company is headquartered in Los Angeles and has business development offices in Chicago, Atlanta, New Jersey, and Boston. Find out more about EDT Learning at www.edtlearning.com.
Media Contact:
Lori Escalante
EDT Learning
310-305-4290
lori.escalante@edtlearning.com
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