The Evolution of the Entrepreneur: A Conversation with Jana Matthews
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Is there a roadmap to entrepreneurial success? According to Dr. Jana Matthews, President and CEO of Boulder Quantum Ventures and co-author of Leading at the Speed of Growth: Journey from Entrepreneur to CEO, such a map does exist. In this exclusive EDT Learning interview, Dr. Matthews explains that it takes an enlightened entrepreneur willing to evolve in order to read it.
Written by David Hirsch, EDT Learning Staff
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Behind Brand Leadership: An Interview With Erich Joachimsthaler
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This branding guru shares with EDT Learning the concept of strategic brand leadership, a new approach that seeks to empower brand custodians and harness the power of brands to encompass multiple products and widely distributed markets. Joachimsthaler argues that the adoption of brand leadership requires a revolution in organizational structure, systems, and culture.
Written by David Hirsch, EDT Learning Staff
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What Makes CFOs Tick?
The trail of accounting scandals has led some to question the judgment -- not to mention the motives -- of finance chiefs. So, despite the increased pressure and public scrutiny, why do CFOs do what they do?
CFO
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Who Says the Startup Is Dead?
Young companies with a hot technology and a promising customer base still drive VCs wild. Startups with the right mix of marketable technology, realistic business plan, and credible management are actually rising in value when they go back to investors. These days, that is a young company's ultimate endorsement.
Business 2.0
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Customer Retention is Not Enough
Defecting customers are far less of a problem than customers who change their buying patterns. New ways of understanding these changes can unlock the power of loyalty. (Free registration required)
McKinsey & Company
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